Cover to Cart: The Black Friday Build (Live Workshop & Template Bundle)

Stop giving away 40% of your book sales to middleman retailers.

Every time you sell a $16.99 paperback on major platforms, third-party retailers take nearly $7 in cuts for shelf space...and keep your customer data.

Cover to Cart is a 3-hour, hands-on live workshop designed to help indie authors build a high-converting holiday book cover and launch a fully functional, direct-to-reader Shopify storefront before Black Friday.

You won't just sit back and watch a lecture, you’ll work side-by-side with author T.L. Martin to build a cover, set up backmatter that sells your next title, and launch a store that takes payments from day one.

What You Get Inside the Workshop

• 3 Hours of Live Instruction: Step-by-step guidance covering cover design, backmatter strategies, digital product delivery, and Shopify setup.

• Canva Cover Design Templates: Ready-to-use cover templates to convert readers into buyers.

• Custom Bookish Shopify Theme: A sleek, user-friendly store theme designed specifically for authors (included with Early Bird pricing).

• The 3-Backmatter Secrets: Learn how to structure the end of your books to keep readers buying directly from you instead of searching on third-party sites.

• Full Session Replay: Lifetime access to the recording so you can rewatch and refine your store anytime.

Workshop Agenda

• 11:00 AM – 11:45 AM | High-Converting Backmatter: Master the backmatter formula that turns casual readers into loyal buyers.

• 11:55 AM – 12:55 PM | Live Cover Design: Build your holiday cover step-by-step in Canva using pre-built templates.

• 1:00 PM – 2:00 PM | Shopify Store Setup: Configure your storefront, set up payment processing, and learn how authors deliver digital files/ebooks.

• 2:00 PM+ | Live Q&A: Open floor until every question is answered.

Class Details & Logistics

• Date: Saturday, October 17

• Time: 11:00 AM – 2:15 PM Eastern (Live via Web)

• Replay Included: Yes (sent out the Monday following the class).

• Prerequisites: A free or paid Canva account (logged in beforehand), your manuscript file/cover art, and a laptop/desktop computer.

Pricing Options

• Early Bird Special ($147): Includes full class access, all cover templates, replay, and the Custom Bookish Shopify Theme (Offer valid through October 9th).

• Standard Admission ($197): Full class access, cover templates, and replay (Starts October 10th).

• Payment Plan: 3 installments of $69.